From inquiry to launch
How we work.
A clear journey, written decisions and work shaped around your business. Inquiries are free, and you can start the conversation before every material is ready.
The client journey
- 01
Inquiry & discovery
Share your business, audience, goals, essential features and preferred contact method. Inquiries are free.
- 02
Requirements & content
Review available and missing materials. Agree whether copywriting, photography or integrations need a separate quote. You can inquire before everything is ready.
- 03
Written quote & agreement
Confirm deliverables, exclusions, fixed scope price, milestones, dependencies, revisions, ownership, third-party costs and acceptance criteria.
- 04
Acceptance & initial payment
Written acceptance and the 50% initial payment book the project. Development begins only after acceptance, payment and essential materials are ready.
- 05
Materials, access & kickoff
Approve essential text, imagery, business information and safe account invitations. The active schedule starts when these inputs and payment are ready. Record missing items and agree schedule adjustments.
- 06
Design & development
Build the agreed experience and share a preview at the checkpoints set in your proposal.
- 07
Consolidated review
Up to 3 structured revision rounds included. Each round is one consolidated feedback list within the approved scope. Defects against the specification do not use a revision round.
- 08
QA & written final approval
Test the agreed mobile layouts, content, navigation, forms, integrations and technical foundations. Review staging and confirm final approval in a retrievable written record.
- 09
Final invoice
After final approval, the remaining 50% is invoiced. Payment is confirmed against real records before launch or final handover, unless a written exception is agreed.
- 10
Launch & handover
Launch to the agreed domain and hosting after payment confirmation. Verify production, share agreed files, access and owner instructions. A 14-day complimentary bug-fix period from production launch covers implementation defects against the agreed specification. Ongoing updates and new features are available separately.
- 11
Optional ongoing care
Select care only through a separate accepted agreement with scope, fees, start date, billing, cancellation and exit arrangements.
Room to refine. Scope to rely on.
Up to 3 structured revision rounds included.
A round is one consolidated feedback list within scope. Implementation defects do not count as aesthetic revision rounds.
Change requests
Request → assess time, cost and scope → written estimate → written approval → execution. Chargeable additions start only after your approval.
- New pages, features or languages beyond the approved scope
- Significant redesign after approval or substantial content creation
- Commerce, payments, complex booking, accounts, dashboards, databases and custom APIs unless explicitly included
- Ongoing updates, maintenance and third-party subscriptions unless separately agreed
Scope, fees, milestones, design decisions, paid additions and final acceptance need a retrievable written record. WhatsApp can support conversations, with important approvals recorded through the agreed method.
Larger projects may use separately negotiated milestones, such as 40 / 30 / 30%. This is not the default. The proposal defines each percentage and its approval milestone.